Author Archives: nadia@spark-connect.co.uk

By Nadia Morris, Founder, Care Rocket · Over 20 years in care operations and governance · Last updated June 2026 If your care home doesn’t appear when families search, it usually comes down to a few fixable things: an incomplete Google Business Profile, a website Google struggles to read, or no local signals telling Google […]

By Nadia Morris, Founder, Care Rocket · Over 20 years in care operations and governance · Last updated June 2026 An empty bed is rarely a sign that the care isn’t good enough. More often, it’s a sign that the families who would have chosen you never found you, or found you and weren’t quite […]