The Launch Pack
You’re registered. Now families need to be able to find you. Brand, Google and a website that works, live in about four weeks.
Getting registered was the hard part
Registration takes months and most of your savings. By the time it lands, you’ve sorted policies, insurance, DBS checks and a registered manager. Marketing has been the thing you’d get to later.
Then the first family in your area starts looking for care. They search, they find two agencies who look established, and they never see you at all.
The Launch Pack fixes that in one go, at a price that makes sense when you haven’t got clients yet.
What a family sees today when they search for care in your area.
Why the first weeks matter most
Your registration becomes public the day it lands. From that moment, families searching in your area are choosing between whoever looks ready. Being invisible is a decision too.
Timing
Private enquiries start the moment you're findable. Every week you're not, someone else takes that call.
Trust
Families are making a hard decision for someone they love. A service that looks new and unfinished gives them a reason to hesitate.
Cashflow
Private clients pay regularly and fund the early months. Waiting on local authority referrals alone is a slow start.
Momentum
Google rewards profiles for content, relevance, distance and prominence. A well optimised Google Business Profile will get you found before your competitors.
What's in the Launch Pack
Three things, done properly, in the right order. Nothing you don’t need in your first year.
£795
Families decide quickly. Looking established helps when you're brand new.
- Logo designed around your service
- Colours and fonts
- Simple rules for using them
- Files that work on uniforms, signage, social and print
£395
This is where most local care searches end, and the first place families leave a review.
- Set up and verified
- Correct service areas and categories
- Hours, services and photos
- Ready to collect reviews from day one
£1,295
Written for families and funders, not just for you. Live and secure from the start.
- Home, about, services, areas covered, contact
- Words written for you
- On page SEO
- One year of hosting and an SSL certificate
Launch Pack
£2,250
Split it across three monthly payments if that helps. Most new agencies do.
Bought separately, these come to £2,485.
You save £235.
How it runs
Four weeks, four steps, and very little of your time. You’ve got an agency to set up.
Week one
A discovery call, then a short set of questions about your agency and the people you want to reach.
Week two
Brand delivered. Your Google Business Profile is submitted for verification.
Week three
Website built and sent to you for review, with the words already written.
Week four
Changes made, then you go live and start appearing in local search.
After you go live
A website only helps while it’s looked after. Growth Engine keeps everything running and adds to it as you grow, on a monthly plan you can stop any time.
Essential · £120 a month
Hosting, security, backups and website management. Everything stays live, updated and supported.
Standard · £199 a month
Adds one social media channel, managed for you. Where most agencies settle once enquiries start coming in.
Full · £285 a month
Two social channels and more active support, for agencies growing quickly and hiring.
What you can expect
In the first few months after launch, new agencies tell us they see:
- Private enquiries arriving without a referral, because families can finally find them.
- More confidence handing out a card or a link, because it looks like the business they meant to build.
- Reviews starting to build on Google, which is the first thing the next family will read.
- Less time lost to explaining who they are, and more time on care.
Client Testimonials
Care providers come to us for websites, Google Business Profiles and marketing that actually brings enquiries in. Here’s what they say about working with us.
Linah, Cardinal Care
"I had a wonderful experience with Care Rocket. Nadia and Mal are a great team, they are very knowledgeable and professional, provided valuable advice and timely response on all my queries. They are very supportive in every way.
I am extremely happy with my new web design.
I would highly recommend them to anyone who requires web design services, Google Business Profile set up, optimisation and any other service you might require growing your business."
Anne, Care Heroes
"I would recommend Care Rocket to anyone starting up a business or growing their existing business for all your social media needs or online marketing as you will not be disappointed.
Every task is completed within agreed set time and you see results.
Websites from Care Rocket are the best in the market. Thank you to the Care Rocket team."
Wondering how your website and Google listing are actually performing?
Book a free thirty minute call. We’ll take a look and tell you honestly what’s working and what isn’t.
Why new home care agencies choose Care Rocket
We only work with care providers. That’s the whole business.
We know what a CQC registration takes out of you, what a private enquiry sounds like, and why the first three months feel so quiet. We’ve built websites and brands for care providers across residential, nursing, home care and supported living.
You won’t be explaining the sector to us. You’ll be starting from the middle of the conversation, not the beginning.
Seven days a week support, 08:00 to 20:00.
Because setting up an agency doesn’t happen in office hours.
Questions we get asked
Most people setting up an agency are buying something like this for the first time. These are the things they ask us before they commit.
Can I spread the cost?
Yes. Registration takes a lot out of you financially, so we don’t expect the full amount up front. You can pay half to get started and the rest across two monthly instalments. Just say on the call and we’ll set it up.
Do I own my website, or am I renting it?
You own it. The domain, the site and the content are yours. If you ever decide to move to another provider or bring it in house, we’ll hand everything over properly. We think you should stay because the work is good, not because leaving is difficult.
Whose name is the Google Business Profile in?
Yours. We set it up under your Google account and add ourselves as a manager so we can optimise it. You stay the owner throughout, which means the reviews you build up are yours and nobody can lock you out of them later.
What if I already have a logo?
Then keep it. We’ll build the site and your Google profile around what you’ve already got, and the Launch Pack price comes down accordingly. We’ll tell you honestly on the call if we think the logo is holding you back, but plenty are perfectly good and there’s no sense paying twice.
What happens after the first year of hosting?
Your first year of hosting and SSL is included in the Launch Pack, so there’s nothing more to pay for that in year one.
After that it’s £28 a month for hosting, security and backups on their own, or you can move onto a Growth Engine plan if you want the wider support as well. We’ll remind you before it comes round. Nothing renews without you knowing.
Do I have to take Growth Engine?
No. The Launch Pack works on its own and you’re not signing up to anything ongoing.
Growth Engine is there for agencies who’d rather not think about the website again, or who want help with social once enquiries start arriving. It’s monthly and you can stop it any time.
What if I need more than five pages?
Five pages covers what a new agency actually needs, and a smaller site that says the right things beats a big one nobody finishes reading.
If you want more later, extra pages are £150 each including the writing. Most people wait a few months and then add pages for specific services or towns, once they can see what families are searching for.
How much of my time will this take?
Around two to three hours across the four weeks. A discovery call, a short set of questions in week one, and then a review of the brand and the website when each is ready.
We write the words so you’re not staring at a blank page. You’re setting up an agency. You haven’t got time to become a copywriter as well.
I'm not registered with CQC yet. Should I wait?
Usually yes, at least for the Google Business Profile, because verification goes more smoothly once your registration is public and your details are settled.
Brand and website can start earlier if you want to be ready the day it lands. Have the call anyway and we’ll tell you which bits are worth doing now and which are better left a few weeks.
Something not covered here? Ask us on the call. We’d rather tell you it isn’t right for you than sell you something you don’t need.
Be findable from day one
Thirty minutes on a call and we’ll tell you honestly whether the Launch Pack is right for you, or whether you’d be better off starting somewhere smaller. Either way you’ll leave knowing what to do next.